Monday 23 June 2014

Launch of's new television commercial dedicated to Football announces a Football Jamboree with its brand new TVC!

~Jabong launches its new television commercial dedicated to the glory of the

beautiful game~

New Delhi, June 2014: As  the  world  is  gearing  up  to  brace  the  football  fever,, India’s  leading  fashion  retailer  decides  to  pump  up  the  excitement  to  a  colossal

level  by  launching  a  new  television  commercial  dedicated  to  the  game!  Through  the  new

commercial that is sporty and technologically suave, Jabong depicts a user-friendly tutorial that

instantly navigates the football fanatics to the Football Shop at the website.

Created  by  the  creative  agency  Bang  in  the  Middle,  the  new  TVC  emphasizes  on  the  wide

and  exciting  range  of  football  merchandise  that  brings  to  its  customers.  The

advertisement  is  simple  and  chic  sans  any  cluttering  elements.  It  directly  touches  upon  the

hearts of the fans with a clear cut message to join the football carnival along with Jabong.

Praveen Sinha, Founder & Managing Director, said,  “With  the  new TVC  bang in

the midst of  football  fervor, wants  to connect  to  football  fans in a quintessential

way  by  offering  them  a  plethora  of  football merchandise  to  choose  from.  A  shop  exclusively

dedicated  to  all  the  football  fanatics,  marches  a  step  ahead  in  the  e-commerce

sector. The objective of the TVC is to showcase that for a few, football is not just a game but it

is passion mixed with style and we at Jabong are dedicating a mammoth of a collection solely

for  all  the  football  lovers.  The  ease  of  selecting  from  a  wide  range  of  products  beats  tiring

offline experience of going from hanger to hanger”.

Prathap Suthan, CCO and Managing Partner, Bang in the Middle said, “As a brand  that does

all it can to bring the latest gear from the heart of the football world, our intent was to create a

style of communication that gets the passion and love of the game come alive. In the middle of

the current international football frenzy, along with blaring sports brands, Jabong had to come

through with its distinct and genuine voice. We believe the seriousness that Jabong attaches to

sports comes through with this commercial.”

Customers, now, have the luxury of sitting in the comfort of their homes and rummage through

the  huge  assortment  of  football  products  on  while  enjoying  their  favorite

team’s  play.  Quick  home  delivery  with  the  option  of  paying  at  your  doorstep  makes  the

entire  process a  breeze.  Cheering  the  team you love in  their  home jersey makes  the  football

experience more real and that is exactly why Jabong plans to bring the Brazil experience to your


Shopping for merchandise befitting the football jamboree no longer needs you to tread through

a million  shops;  it’s  now  just  a  click  away.  The  idea  behind  the  ad  campaign  is  to make  one

realize the ease of shopping for football jerseys, shorts and merchandises of your favorite team

on across a variety of brands, product specifications and range. It also encourages

customers to explore the option of owning multiple pairs, thanks to the rich variety of brands

like Nike , Puma, FIFA, Reebok etc. offered on

About  is  India’s  favourite  fashion  destination  and  caters  to  the  fashion  aspirations  of

modern  India.  With  more  than  1000  on-trend  international  high-street  brands,  sports  labels

to Indian ethnic and  designer  labels,  there  is everything and more  for a  consumer  to  choose

from.  The  choice  is  huge.  Read,  over  125,000  styles.  Besides  collaborations  with  designers,

international  labels,  also  associates  itself  with  major  Bollywood  blockbuster  and

brings  in  the  new  wave  in  fashion  trends.  offers  innovative  services  like  express

delivery, 30-day return policy, open box delivery for prompt delivery and efficient service.

For more information onto


  1. nice!
    new post:

  2. Thanks for sharing the link and information :)

    xx from Bavaria/Germany, Rena


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